UM Alumni Postcard
UM Alumni Postcard
A conceptually-designed retro 7 x 5" print postcard and social media campaign were created as a direct mail piece and online campaign in 2021. The goal of these assets was to playfully encourage University of Manitoba alumni to submit their emails to stay connected to their alma mater.
The design included a retro use of brand colours, as well as digital elements like a mouse cursor to point to a digital space.
Cell phone mockups of an Instagram post and story that were created for the digital campaign.
Digital graphics created for the online campaign included: Email header and Twitter graphic.