UM Gratitude Report Landing Page

This 2022 University of Manitoba webpage featured many philanthropic impact stories to share with the UM community and beyond. My role was to review stories, source/create appropriate graphics, collaborate with our animator on the hero image, and present the landing page imagery to internal stakeholders.

This high-profile project required communication and collaboration between the design and digital teams as the Drupal web editor offered limited design features at the time. This landing page was intended to be updated periodically to show the ongoing impact of the Front and Centre campaign.

UM's Gratitude Report webpage imagery showcasing impact stories for different pillar areas.

The thinking behind the imagery

Sticky Notes

A key stakeholder request for this page was to somehow incorporate sticky notes that showcased quotes that communicated direct impact from recipients. As the website's display blocks were limited at the time, I suggested a carousel that could depict a similar tactile note effect.

Quotes were presented in live text next to these four sticky notes.

Icons were selected and data points were featured in an accessible way.

Video Thumbnails

Thumbnail images were chosen after reviewing the messaging of the embedded videos. A grey and live text overlay over the image had to be considered.

Graphics created to supplement impact stories

Mastercard Foundation

A partnership that hopes to transform Indigenous education depicted using students facing forward towards the future, and incorporating the Indigenous graphic device which shows that Indigenous community is a part of the journey.

New Mauro Chair Appointed

Dr Nathan Derejko was appointed as the new Mauro Chair in Human Rights and Social Justice. His research area was depicted by various hands (multi-faceted topics) raised up in solidarity.

Emergency Bursary Fund

A fund that aids students during times of crisis depicted by a heart and hand icon over a weathered flag of Ukraine which communicates the care and support UM has for Ukranian students.

Supplied imagery selected to supplement impact stories

Dr Forough Khadem scholarship

A scholarship established after the tragic passing of Dr Forough, who played an important role mentoring and empowering female science students.

Desautels Concert Hall

A rendering was chosen to depic the new concert hall, an innovative space to inspire musical arts.

Prairie Crops and Soils Research Facility

This new building hoped to elevate the global agri-food sector, and was depicted by its building rendering.

Digital Promotion

The Northern Lights were a strong brand metaphor: UM is a place where peopple and ideas collide to create brillance. A digital promotion campaign to share this Gratitude Report Landing Page were created inline with the hero image.

Social graphics and horizontal email header used to promote Gratitude Report

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